You've probably heard about SSPs but have been assaulted by so many different definitions you now feel like you know nothing at all!
No worries!
Check this excerpt of a Mobidea Academy article and learn what you need to know about Supply-Side Platforms!
How exactly do SSPs work?
If you’ve been in the advertising business long enough, you’ll know that you need to be able to deal with all kinds of ad networks, exchanges, and even DSPs.
Selling your ad impressions to all of them can be quite overwhelming for any manual process out there. You’ll also be factoring in the possibility of human error, which can be bad for business.
Think of what the typical routine for supplying ad inventory to marketers would be like:
-Months of performing trial and error methods to check which deals would eventually lead to the most profitable outcomes
-Negotiations with a buyer for the prices to reach a fair market value for the ad space
-Endless repetitions of this process with countless other buyers who’ll also wanna market their brand or product
-Not to mention the complex technology you’ll have to figure out on the servers!
List of the best Supply-Side Platforms
Here’s a list of the best and most reliable Supply-Side Platforms in the market:
-OpenX
-DoubleClick for Publishers
-Rubicon Project
-PubMatic
-BrightRoll
-AppNexus Publisher Suite
-LiveRail
Wanna know more about SSPs?
Check the original article in the Mobidea Academy!
No worries!
Check this excerpt of a Mobidea Academy article and learn what you need to know about Supply-Side Platforms!
How exactly do SSPs work?
If you’ve been in the advertising business long enough, you’ll know that you need to be able to deal with all kinds of ad networks, exchanges, and even DSPs.
Selling your ad impressions to all of them can be quite overwhelming for any manual process out there. You’ll also be factoring in the possibility of human error, which can be bad for business.
Think of what the typical routine for supplying ad inventory to marketers would be like:
-Months of performing trial and error methods to check which deals would eventually lead to the most profitable outcomes
-Negotiations with a buyer for the prices to reach a fair market value for the ad space
-Endless repetitions of this process with countless other buyers who’ll also wanna market their brand or product
-Not to mention the complex technology you’ll have to figure out on the servers!
List of the best Supply-Side Platforms
Here’s a list of the best and most reliable Supply-Side Platforms in the market:
-OpenX
-DoubleClick for Publishers
-Rubicon Project
-PubMatic
-BrightRoll
-AppNexus Publisher Suite
-LiveRail
Wanna know more about SSPs?
Check the original article in the Mobidea Academy!